an umbrella, with a twist...
AN UMBRELLA, WITH A TWIST...
ABOUT
ume: "the flower of a Japansese plum tree"
The umbrella has been around for hundreds of years, yet designs have not changed much. Taking inspiration from flowers and petals, while combining simplicity and ingenuity, produced UME. Extensive research into customer demand provided a product that tackles the issues everyday umbrella users face.
CONSUMER ISSUES
We asked the public...
HOW LONG DOES AN UMBRELLA LAST YOU?
WHY DID YOU STOP USING IT?
HOW MUCH WOULD YOU EXPECT TO PAY FOR AN UMBRELLA?
62% OF PEOPLE WOULD SPEND £10 MORE ON AN UMBRELLA IF IT WOULD LAST MORE THAN 6 MONTHS
"It's a real pain to buy an umbrella for it to break quite quickly, so it would probably be worth the investment, especially in Manchester!"
68% CONSIDER THE HASSLE OF CARRYING AN UMBRELLA A SIGNIFICANT ISSUE
"I think the main issue is having to hold them. If you made some sort of strap, I'd definitely buy that."
100% OF THOSE ASKED CONSIDER BREAKAGE, AND BEING BLOWN INSIDE OUT VERY SIGNIFICANT ISSUES
"It feels pointless to have an umbrella that can't withstand the wind when it's raining, you rarely get one without the other!"
WHAT MAKES US UNIQUE
A combination of carefully chosen materials, unique design implementation and an engineering perspective resulting in an opening mechanism that has never before been used