an umbrella, with a twist...
SURVEY
WHAT CONSUMERS WANT
We asked the public how significant they find the following...
PRICE
The cost of the product proved to be important, but depending on how long the umbrella could last - 73% of those asked would not pay more than £8.
STYLE
Although overall considered less significant than price, the aesthetics of the product was important - 69% of those asked would consider buying a product that is visually appealing over another.
EASE OF USE
With umbrellas being considered a hassle to carry, and difficult to use in the wind, ease of use is very important - this also included ease of opening, with 74% of those asked preferring a retractable umbrella, with an automatic button open.
We then asked these respondents what they thought of UME Original...
95.8% WOULD CHOOSE UME OVER ANOTHER BRAND AT THE SAME PRICE
With all of these finding the opening mechanism 'unique' and 'creative'
HOW VISUALLY APPEALING IS THE PRODUCT?
On a scale of 1 to 5...
96% OF THOSE ASKED CONSIDERED THE BRANDING VISUALLY APPEALING
We wanted the brand and product to compliment each other, and for our company persona to be clear
HOW WOULD YOU LIKE TO SEE UME IMPROVE THEIR DESIGN?
